Gamification to meet your business challenges
Today, we’d like to introduce you to a subject we’re passionate about and believe in: gamification! This process is not new, but its appeal and popularity are growing all the time. Many companies use it to increase user engagement. Some use it to help employees or sales reps carry out tasks that might otherwise be considered long and arduous. But where gamification is gaining ground is in the sharing of information, raising awareness or even in meeting your business challenges.
Microsoft has stimulated cooperation to perfect the quality of its content and translations by inviting its employees to play. Nike builds loyalty among its users of the Nike + application by using a rewards system and regular feedback. Burger King keeps customers waiting in line busy with a game, and rewards the best by inviting them to join the VIP queue.
Google uses a gamified system to encourage its employees to hand in receipts for travel expenses.
These companies have decided to take the plunge, for a variety of reasons, and with great success. These are just four of many examples.
Team First offers you its expertise in engaging and motivating your teams to achieve a wide variety of objectives!
But first, Jamie, what is gamification?
Gamification incorporates key mechanics regularly found in games. Using these engagement levers can produce unexpected results. And this is true in many fields, including sales, management, training, marketing…
So, are we going to play?
Make no mistake, gamification isn’t just about creating a game or fun to solve a problem. We’re going to use the predisposition to play to engage, motivate and generate support for a project or business challenge.
In other words, gaming is no longer an end in itself. Rather, it’s a tool for achieving far better results in the short and long term.
How?
Our team will help you use the different motivational levers found in games, either by creating a “serious game”, a methodology that responds to a problem, or by including motivational levers in an implicit gamification strategy.
Motivational levers are multiple and can present varying levels of complexity. For example, visual progress indicators, points or badges, or passing levels are all motivational elements. But these elements are only a small part of the picture. To propose a relevant gamification solution, we need to study the problem and respond by using the right tools in the right way.
The maturity of the human being,
, is to have rediscovered the seriousness we had at play when we were children.
Friedrich Nietzsche
Transform learning and engagement
with concrete, effective methods
Here are a few examples of business challenges that Team First can meet in a relevant and sustainable way through gamification.
Improve the productivity of your sales force
Need to market a new product? Train your sales reps by putting them to the test!
Team First can help you create simulations in which your sales reps are put through their paces. Incorrect answers will be used as a learning tool, so that once they’re out in the field, your sales staff will know all there is to know about the product!
Foster team spirit, encourage knowledge sharing
Stimulate your teams with tools that encourage mutual support. By implementing a strategy based on cooperation, you can encourage your employees to share their knowledge and improve their skills by drawing on each other’s experience. This will also have a positive impact on employees’ sense of belonging.
Present the new strategy around the company’s business challenges
We recently developed a project to address this issue in collaboration with the STIB-MIVB. We’re very proud to have taken part in such a successful project. We set up a completely personalized escape game to inform and engage employees on the objectives for the next five years. The emulation created by the game ensures better retention, ownership and commitment!
Train employees, improve the impact of your communications, build customer loyalty…
It’s not possible to present all the applications of gamification – the only limit is our creativity. However, with a clear analysis of the objective to be achieved, we can increase the commitment and motivation of your teams, by proposing a strategy based on people.
The results obtained from the implementation of gamification projects enable us to collect a range of data useful for business development.
For example, if a company develops a game to test its employees’ knowledge, it will be able to identify the points of attention on which to focus training. The level of commitment is also easier to identify. This kind of program also enables the company to keep a close eye on the mental health of its employees.
Social distancing can totally demotivate employees, who no longer find meaning in their work. To prevent this risk, the company can propose a playful system that stimulates exchanges between colleagues. For example, by encouraging employees to breathe in fresh air on a regular basis, while enabling them to visualize their progress towards a clear objective.
Would you like to find out more?
Visit our website in the “Team coaching” section or our “Serious games” section.
How would you use gamification?
Thanks to our expertise in the field, discover creative and innovative solutions to meet your objectives.
Need to build customer loyalty? Train your teams? Create a sense of belonging?
Together, we’ll find a solution to your problem.
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